In this fast-paced world of social media, it takes seconds to “like, share, comment and subscribe” on a post that really triggers you. Or has enough comments that makes you feel like you should chime in too.
Equally, it seems that the more comments/views a post has, the more credibility it deserves, especially if the post shared by a well-known individual.
What are the factors that facilitate and influence this level of credibility?
The 1950’s Asch Conformity Experiment could possibly answer this question.
Solomon Asch’s experiment concluded that individuals were inclined to disregard reality and give an incorrect answer in order to conform to the rest of the group.
In other words, they either wanted to appear as cooperative or acted out of fear.
Could this behaviour also explain why bullies are usually protected?
Could this also explain why when only 1 individual speaks up nobody really takes notice?
Once the #metoo movement gained momentum, that’s when it gained credibility too.
There is power in numbers.
There is also power in rumours, lies and cover ups.
There is power in social roles.
The O.J. Simpson murder case is one of those iconic cases where money can buy and fabricate credibility.
O.J.’s Lawyer: “if it doesn’t fit, you must acquit”
I get it – as a defence attorney, it was his job to defend.
But, there’s no denying that O.J. managed to morph into the “Wicked Witch” from the Wizard of Oz and recruit some elite flying monkeys.
By flying monkeys I don’t literally mean flying mammals. I mean people who act on behalf of a narcissist towards a third party.
Stanley Milgram’s 1961 Shock Experiment at Yale University highlighted the power play in social roles.
In this experiment, participants were encouraged to take part in a learning task where they punished volunteers in the form of electric shocks.
Little did the participants know that it was all just a set-up.
However, they obeyed their teacher every time they were encouraged to electrocute the volunteers.
Unfortunately, it seems as if far too many individuals adopt an agentic state, a more submissive state, allowing others to direct their behaviour.
Which almost sounds like the defeated mentality of “if you can’t beat them, join them“.
A common scenario in group dynamics, the work-place and social settings.
Darth Vader seems to welcome everybody to the dark side.
Ultimately you decide.
Whose fire are you fuelling?
The autonomous state is not popular, but there’s value in quality over quantity.